Close this search box.

Become a WCG brand stockist

We’re looking for trusted retail partners. Does your business have what it takes to become a supplier of our goods?

Are you looking to stock our brand's products at your business?

When it comes to working with retail partners worldwide, we’re always looking for innovative and forward-thinking businesses to collaborate with.

WCG works with a diverse community of some of the greatest partners in the world to help get our innovative consumer goods and apparel into the hands of our customers worldwide.

If you are interested in becoming an authorised Ward Commerce Group Brand Partner, please take a look at the information below to determine if an application is something to consider.

Minimum requirements

To be considered, at a minimum you must have a business license issued by your local government, an online eCommerce presence, and a retail storefront.

Your company must also have a great reputation for customer service and stellar overall business practices.

How does WCG select authorised stockists?

Applications are evaluated to meet rigorous standards, our distribution is extremely selective, and only a small number of new official stockists are appointed each year.

I want to sell online, do I need to submit an application?

For the online sale of our goods, we typically also require an in-store presence, however, exceptions to this rule are made on a case-by-case basis.

We make all decisions about the distribution of our brand’s products strictly from our own point of view.

Your application does not guarantee your store will be green-lighted as an authorized WCG stockist.

Please note that applications to sell WCG products on digital marketplaces such as Amazon, Etsy, or eBay will not be considered.

If my application was denied, can I reapply?

In order to reapply, you must wait one year from the date on your denial letter.

I’m a former stockist, can I re-activate my account?

We will gladly consider applications from former business partners, however, once an official stockist account has been closed, we reserve the right to require a new application.

Applications from former official stockists will be evaluated with the same rigour and criteria that we apply to new applications.

Is there a fee to apply?

There is no fee to apply to become an authorised WCG brand stockist.

What will my pricing, minimum order, credit limit, and payment terms be?

Trade terms are calibrated according to our assessment of credit risk, distribution needs, and allocation of product assortments.

If we elect to open your account, we will offer trade terms that are appropriate for the level of distribution we anticipate with your business.

How long does the application process take?

The entire process can take up to 90 days.

I have read the above and am ready to apply, what’s next?

Please use our contact us page, selecting “trade enquiry”.

Introduce yourself, your business, where you operate, and your plan for retailing & marketing our products.

Feel free to provide any other useful information to support your trade application.

Exclusive 10% OFF discount on ALL of our brands

To redeem, Enter code:



While stocks last. Ts&Cs apply.